Mindwork is a therapy practice based in New York. Their approach focusses on the partnership between therapist and client, so it was important to stay away from language that made the practice sound impersonal or too clinical.

To help potential patients get an understanding of what to expect from Mindwork, the therapists’ areas of expertise are divided into a set of digestible sections that are easy to get your head around.

Delicate subjects, from loneliness and low self esteem to stress and anxiety, are described using simple, everyday language. Which helps to create a welcoming, nonthreatening introduction to the practice.

copywriting, Christopher Doyle & Co.