In 2014 The Australian Graphic Design Association (better known as AGDA) underwent a complete organisational restructure. They moved from being a state based set-up to one national organisation, making some big changes to the way things were run. 

The new identity was designed to help them communicate these changes, encourage more people to sign up and elevate the role of design. 

I focused on how we could make membership more appealing and create a sense of unity in the industry by using clear, everyday language that didn’t discriminate as well as a touch of humour for good measure.

creative copywriting, Interbrand Sydney.