Arelion, formerly Telia Carrier, is a global network company and the number one ranked Internet backbone provider in the world. In other words, their cables are number one in providing the network infrastructure that forms the core of the internet.

Arelion is the connectivity partner of choice for the world’s largest content providers, operators, and enterprises. Connectivity was the concept that inspired the new brand identity, including new messaging, brand story and video script.

Conceptually, language plays with light and dark to tell their story. And beyond the script, copy is simple, to the point, avoids jargon and is written in first person wherever possible to help connect with their audiences.

Messaging and creative copywriting, Bold scandinavia.