Hi, I’m Lex.

I’m a freelance creative copywriter with a focus on brand language.

Writing words for old/ new/ naming/ payments/ playlists/ places/ faces/ minds/ elbows/ bodies/ beauty/ this/ that/ brand voice/ banking/ thinking/ stockings/ drinking/ please/ thanks/ weird/ wonderful/ holidays/ homes/ hearts/ sustainable/ inflatable/ data/ haters/ players/ gamers/ strategy/ gold/ silver/ campaigns/ adventure/ obsession/ high notes/ turning points/ followers/ guides/ art/ culture/ dance/ future/ Sydney sails/ Shakespeare/ soup/

Some nice words from other people

“I’ve worked with Lex for over three years and found her extremely astute, tremendously skilful, and strategy-savy. Her understanding and skills to make (often dry) strategy come alive is something you seldom see. On top of that, she is very fun to work with at all times – even in the darkest hours.”

Harry Elonen, Senior Brand Manager at Mojang Studios 

“I have had the privilege of including Lex in several client teams at Bold Scandinavia. Her ability to bring new ideas and adapt her writing to highlight each client's unique voice is outstanding. But it is her warm personality and positive attitude that make her truly unique.”

Oskar Lübeck, Founder at Bold Scandinavia

“I have worked with Lex for over 12 years across naming, verbal identity and campaign projects, and everything in-between. Lex possesses a rare combination of curiosity, craft, and consideration. She immerses herself in her work – regardless of the topic or sector – building a deep understanding of not only where a brand or business is, but where it needs to go. She understands the power and potential of language and its partnership with design. I can’t recommend her highly enough.”

Christopher Doyle, Creative Director & Founder of Christopher Doyle & Co.

“I’ve had the pleasure of working with Lex on a number of projects now. Right off the bat I was incredibly impressed with her ability to grasp every nuance of our company’s tone of voice and translate it into accessible guidance. The principles she’s helped us establish are not just descriptive but so catchy that I could recite them in my sleep! Her warm, cheerful personality and her professionalism make me always look forward to our collaborations.”

Cristina Anderca, Senior Creative Writer at Minecraft

Say hello 👋
hello@lexcourts.com